I feel the new mark is so much more reflective of who we are and our print materials are so lively and fun.
Our team was tasked with communicating a fun, light-hearted event that was family-friendly and motivating, without drawing connection to a march or negative connotations. From sketch to digital refinement, our identity process included: exploring custom typography, identifying a related color palette and reinforcing family appeal.
Working with the Walk for Life event team, we crafted an identity that had elements of whimsy, action-oriented lettering and a matching color palette to the parent brand. This brand mark calls families to jump up, join the action and have a great time.