Together, we designed the Vectrus visual identity to reinforce their brand dimensions — primarily, a swift, forward movement and precision. With collaboration and training, the visual identity and complementary identity system empowered the entire global team to deliver a consistent brand experience.
Our objective was to build a brand platform and strategically driven corporate identity system that built upon their long-standing heritage, while boldly launching a new chapter. The process included: rebranding corporate assets (identity, web, collateral, brand video), brand standards development, brand launch strategy and roll-in seminars. As a global company with an aeronautic past, it was clear to the Vectrus team how critical each part of the process was in establishing a consistent brand delivery across touchpoints and cultures.
We’re really excited and happy…we have something that we can own that differentiates us in a very crowded and competitive space.