The more you understand where your audience is headed, the better chance you have of reaching their hearts and minds.
We partnered with the marketing and analytics team to gain a better understanding of the Centex homebuyer and then project homebuyer needs, desires and behaviors over the next five years. Our research included profiling nearly 5,000 existing homebuyers, appending demographics, and values and behavioral data to understand home-buying influences. Trend data layered into the customer profiles amplified key themes and behaviors for understanding where the future Centex customer was headed, which identified the New Suburban Family.
Centex is now the leading brand for first-time homebuyers — bringing the pride of homeownership within reach to value-conscious buyers. Through collaboration, research and understanding, we helped PulteGroup redefine the emerging firsttime homebuyer and take a first step through the door with Centex.