Jacobus claimed a distinct position in a crowded and commoditized industry.
Our objective was to build a brand strategy and refresh the identity system to attract talent, build perceived marketplace value and drive growth. With a focus on the unique culture and heart of the CEO, our process would include a rebrand of corporate assets (identity, web, collateral) and a brand roll-in to equip leadership and consulting teams to deliver on all brand touchpoints.
Jacobus was able to not only establish a unique position in a commoditized industry, but also to empower the entire organization to deliver a consistent brand experience. Our refined brand identity captured brand equity, while paving the path forward for future growth and sustainability.