Their expertise not only helps you clarify and live out the promise you want to make as a brand, but they also help make your brand come to life through vibrant, polished creative.
Our goal was to institute a structure and decision protocol that would ensure all touchpoints in the Focus experience would be aligned and governed to build and protect brand equity. It was important to provide a discipline around message consistency, reinforcement of brand attributes, rational growth of the brand portfolio and a model for brand behavior.
We have worked in close collaboration with Focus on the Family for nearly a decade to balance the value of disciplined brand governance with the need to be creative in reaching its evolving constituency. With persistence, dedication and a commitment to the details, our long-term management of brand equity helps protect the core brand principles of Focus on the Family, while allowing the brand to acclimate to change.