Although our name is changing, we’re staying true to the core principles upon which we were founded.
We sought to develop a common understanding of the brand within the organization and among potential missionaries so that what Encompass stood for would be clear. The task was to: 1 define vision, mission, values, culture, value proposition, key attributes and a brand promise; 2 develop a brand expression [name, slogan, brand identity system and application]; and 3 train internal staff to ensure everyone understands and reinforces the brand with their individual behavior.
Through close collaboration with the Encompass team, we created a truly unique brand. The brand and identity system captures their long history of spirit, adventure and journey of missions work, while providing new energy and clarity to their future endeavors.