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A Brand Worth Believing

Encompass World Partners

For more than a century, Encompass World Partners (formerly Grace Brethren International Missions) has been serving indigenous peoples around the world — meeting their needs through church planting, leadership training, crisis response and Bible schools.

Branding Their Beliefs

After five continents, 34 countries, 1,100 churches and 600,000 attendees, it was time for a health check. With hundreds of organizations vying to attract aspiring global missionaries, relevancy was a necessity and clarity was the solution. Encompass knew there was an opportunity to better articulate their core beliefs through a relevant and meaningful rebranding initiative.

Although our name is changing, we’re staying true to the core principles upon which we were founded.

Connecting Strategy To Expression

We sought to develop a common understanding of the brand within the organization and among potential missionaries so that what Encompass stood for would be clear. The task was to: 1 define vision, mission, values, culture, value proposition, key attributes and a brand promise; 2 develop a brand expression [name, slogan, brand identity system and application]; and 3 train internal staff to ensure everyone understands and reinforces the brand with their individual behavior.

Capturing spirit

Through close collaboration with the Encompass team, we created a truly unique brand. The brand and identity system captures their long history of spirit, adventure and journey of missions work, while providing new energy and clarity to their future endeavors.