Through close collaboration with the Encompass team, we created a truly unique brand. The brand and identity system captures their long history of spirit, adventure and journey of missions work, while providing new energy and clarity to their future endeavors.
We sought to develop a common understanding of the brand within the organization and among potential missionaries so that what Encompass stood for would be clear. The task was to: 1 define vision, mission, values, culture, value proposition, key attributes and a brand promise; 2 develop a brand expression [name, slogan, brand identity system and application]; and 3 train internal staff to ensure everyone understands and reinforces the brand with their individual behavior.
Although our name is changing, we’re staying true to the core principles upon which we were founded.