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The Bad Consequences of Good Values

Brand Values matter, but only if they mean something

Jan 5, 2018 – Too often Core Values fall victim to simply being one of many universal values, too generic, too vague, too expected, or worse, simply not true….

Keith Brock

Chief Branding Officer

Do Core Values Really Matter?

Creating value through Brand Values

Dec 20, 2017 – Core Values do not matter if they are simply seen as a veiled attempt by management to inspire and motivate employees with meaningless and contrived rhetoric. Core Values matter when…

Keith Brock

Chief Branding Officer

Avoid The Pitfall of Meaningless Values

8 Guidelines for Definitive Core Values

Dec 12, 2017 – Honesty is not a Core Value, but it could certainly be part of a larger set of Universal Values. Innovation is not a Core Value, although…

Keith Brock

Chief Branding Officer

Are Core Values Really Core?

Create Values That Are Distinctive to Who You Are

Dec 6, 2017 – Most businesses have them. They usually come hand-in-hand with the company’s mission and vision. They are the guiding principles of the organization that help shape…

Keith Brock

Chief Branding Officer

Every Good Vision Deserves a Good Mission

Your brand Vision and Mission go hand-in-hand

Nov 30, 2017 – Creating a good Mission statement requires an understanding of how the Mission relates to the Vision. The Vision defines where the organization seeks to…

Keith Brock

Chief Branding Officer

A Vision of the Future

Your Vision should be aspirational and honest

Nov 27, 2017 – Your brand’s Vision Statement needs to capture the aspiration to be the best you can, while being honest about what you can…

Keith Brock

Chief Branding Officer

Vision or Mission?

Vision and Mission are both foundational to your brand

Nov 20, 2017 – The cornerstones of most organizations are their Vision and Mission statements. But not everyone agrees on what the difference is between them….

Keith Brock

Chief Branding Officer

Do You Know What Your Brand Stands For?

Higher engagement through brand clarity

Nov 12, 2017 – Creating a clear definition of your brand is crucial to understanding what the brand stands for and how it is uniquely different….

Keith Brock

Chief Branding Officer