March 12, 2019, Employee Brand Ambassadors are important advocates for building brand trust and loyalty. However, are they being adequately equipped? Brand University could help.
September 30, 2018 – When carefully prepared and managed, the RFP is an invaluable tool.
September 14, 2018 – Nike is capitalizing on Colin Kaepernick’s rebel persona to front their 30th Anniversary campaign of “Just Do It.”
August 24, 2018 – Find the right branding partner for your brand project. These 3 approaches can help guide your decision process.
August 14, 2018 – Build a realistic branding budget through a phase-by-phase approach. Know what to invest in your branding project.
AUGUST 7, 2018 – There is a quick and easy way to estimate a budget for brand development work if you just need a rough idea of what the costs might be.
June 28, 2018 – Do you need a brand tuned-up? Maybe it needs rebuilt from the ground up, or just an image refresh? Discover the 4 types of rebrands.
June 21, 2018 – Timing is everything when it comes to rebranding but it is not always apparent when the time is right.
June 6, 2018 – Mergers and acquisitions are one of the most effective ways to achieve economies of scale, improve operational efficiency, and expand markets. But branding considerations are equally important.
June 1, 2018 – The Defense Department has put into practice some of the branding principles that consumer brands follow in its rebranding of US Pacific Command.
May 22, 2018 – All industries have a reputation, purpose, a promise and a point of distinction against other industries. Although not a brand in the traditional sense they are nevertheless a brand in their own right.
Apple, Microsoft, Disney, Amazon, and Nike are brands that we all recognize. For most of these companies we can easily identify what it is that either appeals to us or, conversely, what we may not like about them.
May 9, 2018 – Branding is important in any industry whether it is B2C, B2B, or B2G and defense brands are no exception. They have more in common than you might think.
May 3, 2018 – Every company and every product wants to be “the brand of choice”. They seek to be in a position of universal preference. A position that customers will shift their loyalties to and be…
Apr 25, 2018 – In an industry generally considered to be commodity driven, banks and financial institutions are seeking ways to create competitive distinction. One way has been through…
Apr 18, 2018 – What is the one thing that you want your bank to be? Today most people might answer accessible, convenient, personal, or the desire for any number of other features that…
Apr 11, 2018 – Is the branch bank becoming irrelevant? Millennials, who currently represent the largest market segment, are leading the decline with on-line and smart phone banking rather than…
Apr 4, 2018 – The First Bank of Difference doesn’t actually exist, and in most consumers’ minds, a clear difference between banks doesn’t exist either. The common perception is that…