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A Full-service Branding & Design Consultancy

Brands are dynamic, ever-changing and alive. Branding should be an organizational lifestyle, so we take a holistic approach we call BrandLife™ to ensure that everything within the brand experience fits, whether internal or external. Employee training, marketing communication, advertising, PR, products, retail environments, and other services — all of it must work in unison. Our commitment is for the life of the brand.

Strategy | Defining what the brand stands for

Discovery
  • Brand practice audit
  • Marketing communication audit
  • Competitive audit
  • Message mapping
  • Audience profiling
Insights
  • Qualitative/quantitative research
  • Internal + external interviews
  • Trending research analysis
  • Sensory perceptions research
  • Business + strategy plan analysis
Experience Mapping
  • Touchpoint mapping
  • Gap analysis
Foundational Strategy
  • Vision, mission, values, culture definition
  • Brand positioning
  • Value proposition + brand promise
  • Brand attributes
  • Brand story
Brand Consulting
  • Brand principles interpretation
  • Strategy advisement
  • Adaptation to changing landscape
Brand Architecture
  • Portfolio strategy and structure
  • Linkage strategy and system design

Expression | Designing brand character

Sensory Position
  • Visual and Verbal Cues
Naming
  • Naming and nomenclature systems
Brand Identity
  • Logos and brand marks
  • System elements (color, typography, elements)
  • System application design
Brand Standards
  • Branding systems principles
  • Identity principles of application
  • Identity specifications
  • Standards development

Experience | Engaging the brand’s audience

Brand Roll-in (internal)
  • Brand training
  • Standards training
  • Standards application consulting
  • Standards governance
  • Partner training
Marketing Communications
  • Marketing communications strategy
  • Brand awareness strategy
  • Communication strategy
  • Multi-channel integration
  • Communication design
  • Marketing/Advertising Campaigns
Digital Experience Branding
  • Website brand and content strategy
  • Website development
  • Social media strategy
Experiential Branding
  • Exhibit Design
  • Environmental graphics
  • Signage and wayfinding
  • Retail branding
Brand Rollout
  • Brand launch strategy
  • Rollout events
  • Advertising + PR integration management
Production
  • Custom photography
  • Brand video
  • Radio