Brands are dynamic, ever-changing and alive. Branding should be an organizational lifestyle, so we take a holistic approach to ensure that everything within the brand experience fits, whether internal or external. Employee training, marketing communication, advertising, PR, products, retail environments, and other services — all of it must work in unison.
BrandFit delivers a comprehensive assessment of your brand’s health to understand brand opportunities and challenges. This knowledge helps eliminate assumptions to create an informed plan for achieving your specific goals. It’s your first step toward establishing a sustainable and unique competitive position.
We assess your brand from several perspectives, such as:
Your BrandFit Scorecard results are incorporated into a comprehensive report that summarizes all findings along with recommendations on remedies to overcome challenges and threats, and next steps to fully take advantage of identified opportunities.
Strategic and Business Plan Analysis
Internal Employee Surveys
Audience Segmentation Profiling
Brand Practices Audit
Category and Competitor Audit
Industry Trend Assessment
We build brands from the inside out, and we start with a blueprint of who you are and aspire to be. Building a new brand strategy or updating an existing one is more than just writing a vision and mission. We work in a collaborative manner to guide you through the process of defining what your brand stands for, and what makes you different, where you’re going, and how your portfolio all works to support your brand goals.
We build your brand strategy by understanding and defining
The BrandForm Roadmap provides a comprehensive overview of the brand strategy platform complete with rationale and principles for how the strategy can be applied in practice.
Vision, Mission, Values, and Culture
Brand Principles Interpretation
Adaptation to Changing Landscape
When a brand speaks consistently, it establishes trust with its audience and avoids sending mixed signals that confuse and distract. Your verbal brand begins with your name first and foremost, but it also extends to taglines and messaging. We express your verbal brand through a distinct brand voice, tone, and specific language that becomes synonymous with who you are across all channels and all points of contact.
We formulate a strategic verbal brand by shaping various elements of communication:
A BrandSpeak Platform provides a comprehensive strategy for names and name modifiers, taglines, nomenclature, messaging and any other form of ownable verbal expression.
Brand & Product Naming
We help create brands that your customers recognize and remember. Visual branding is more than just designing a logo. We create a complete design system that identifies your brand across all channels. Your visual brand expression sets you apart from your competition and creates an emotional connection to your audience.
Our design process is linked with our strategy development and takes into account:
A BrandLook Identity System & Standards provide a comprehensive identity design system along with rationale and principles to guide the application of logo, colors, fonts, and all other elements of the visual expression.
Comprehensive BrandLook Services:
Design System Development
Visual Linkage Strategy
Identity System Principles of Application
Brand Standards Development
BrandComm creates the communication vehicles to uplift the brand’s reputation and grow awareness and loyalty. We help ensure all internal and external communication connects with your audience and consistently reinforces the brand. We work with your creative team, or partners, to generate a wide variety of corporate and marketing communications materials.
We balance your marketing priorities with your brand strategy by understanding:
BrandComm program and materials are designed to leverage and build brand equity through your marketing communications — from brand launch and websites to long-term campaigns.
Website Design and Development
Social Media Strategy
Brand Photography & Videos
Marketing & Design Materials
Signage and Wayfinding
Brands perform best when they inspire their leadership and employees. Our goal is to help equip your employees to be brand advocates who reinforce and maintain what’s special about your brand. We create learning programs that can shift and enrich your culture, and empower your employees to build lasting trust and loyalty with your customers.
Our BrandU programs are custom designed for your company to instill your values and address questions that employees often ask about brand:
Your BrandU is delivered by our team through workshops, booklets, and videos with hands-on learning approaches that inspire and motivate your employees to be your best advocates.
Custom Program Curriculum
Brand Training Workshops
Brand Roll-in (Internal Reveal)
Training or Roll-in Emcee
Training Booklet Design
Our goal is to help advance and protect your brand to ensure its value, meaning, and relevance. We work with your team to create a strategy and support structure to manage a consistent brand experience across all touch points.
We provide short- or long-term assistance to address a diverse range of brand management issues:
A comprehensive BrandGuide plan will provide a realistic approach to the resources, tools, and processes that will help manage your brand assets to ensure long-term brand value growth.
Brand Governance Strategy